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Capi is a premium 100% Australian owned beverage company. We teamed up for the annual Noosa Food and Wine Festival in 2014. As Capi was not an official sponsor of the festival we had the opportunity to find creative, fun and interesting ways of introducing the attendees to the brand. We created a digital questionnaire to engage with some of Australia’s top chefs attending the festival. This provided a platform of communication and connection with the chefs as well as a means to invite them to a range of events held by Capi outside of the festival. This digital poster successfully drew attention to the company and promoted interaction between top chefs and the Capi team.
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